Updated: May 10, 2022
All you need to know about SEO basics and how it can benefit your business....
SEO stands for “search engine optimisation” and is an integral area of digital marketing that works on the organic (unpaid) growth of a websites visibility in search engine results. It’s actually a lot of things all coming together to create a desired result....imagine a digital jigsaw puzzle all coming together to create a perfect picture for Google to hang on their wall!
With Google picking up a staggering 75,000 searches per second (!), it goes without saying that you really need to be clued up on how to get your business to the top of those searches.
HOW? Well.....listen up.
Let’s just compare SEO to a post on a social media platform - an image or video that you hope is eye catching and engaging enough to stop your target from scrolling. With a Google or Bing search, someone is already searching for something, they are at their keyboard looking for your services. They WANT to find you. It's about making sure your website contains the keywords on the right pages that will help guide them to you. Like a moth to a flame.
Here at Shire we’re on a mission to help local companies go one step further with their online business and SEO plays an essential part in that. We can help attract more visitors and refine web traffic so that it is more relevant for your website bringing you more enquiries/sales/followers etc. Be assured we will make sure your website works for you, attracting the right kind of visitor who wants what you're selling. We do this by: building backlinks to your website, improve domain authority, improve the backlink quality, social amplification and much more...
Some questions we’ve been asked...
Will SEO really help me?
Yes. Having a well planned SEO strategy will drive your ideal customers to your website, will increase web-based enquiries and ultimately lead to more sales.
Is it possible for me check my own website ranking?
Yes you can, and it’s free. Just set up Google’s Search Console, it’s relatively easy and you’ll gain lots of interesting information about your website.
How much does SEO cost?
The cost of SEO depends on the amount of work being carried out. Some businesses spend thousands per month, but SEO Services don’t need to cost you a fortune. Sometimes just a couple of hours of SEO work a week can be enough to get your website rising up through the search engines driving much needed traffic to your website.
Need help getting to grips with your SEO?
We understand that no two businesses are the same, which is why we identify the most suitable approach for you...tailored to your budget and with everything you need to get your SEO up and running in no time at all.
Drop us a line if you're interested in finding out more!