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  • Shire Marketing Specialists


Creating engaging content is a key ingredient in building a successful online presence.

However, with so much available on the internet, it can take time to create content that

stands out from the crowd. One helpful tool that can help you create engaging content is

the "rule of three"; What do the Three Blind Mice and the Three Musketeers have in

common? They’re both patterns of three, making them memorable to us!

In this blog post, we'll explore what the rule of three is and how to use it to create compelling content.

What is the Rule of Three?

The rule of three is a principle that suggests that things that come in threes are more

satisfying, effective, and memorable than other numbers. This principle has been used in

various fields, including literature, comedy, and marketing, among others. The rule of three

works because it provides a sense of completeness and balance, making information easier

to process and remember

How to Use the Rule of Three to Create Engaging Content

1. Use Three Main Points

When creating content, focus on delivering your message through three main points. This

could be a list of three tips, three benefits of a product or service, or three reasons why your

audience should care about a particular topic. By structuring your content around three

main points, you make it easier for your audience to remember and digest the information

you share.

2. Tell Stories in Three Acts

The three-act structure is a storytelling framework that consists of an introduction, a

confrontation, and a resolution. This structure is often used in movies, plays, and novels, but

it can also be applied to other forms of content. By breaking your content into three acts,

you create a natural flow that keeps your audience engaged and invested in the outcome.

3. Use Power Words in Threes

Power words are words that evoke a strong emotional response in your audience. By using

powerful words in threes, you create a sense of momentum and urgency that drives your

audience to act. For example, "Learn, Implement, Succeed; or "Save Time, Save Money,

Save Stress"; are examples of using power words in threes.

4. Use Three Examples or Stories

When explaining a concept, use three examples or stories to illustrate your point. This

makes your content more relatable and helps your audience understand the idea more

deeply. For example, if you're writing a blog post about the benefits of meditation, you

could include three personal stories about how meditation has helped you or others you


5. Use a Three-Word Headline

Your headline is the first thing your audience sees, and it's crucial for capturing their

attention. By using a three-word headline, you create a sense of intrigue and pique your

audience's curiosity. For example, "Transform Your Life"; or "Unleash Your Potential"; are

effective three-word headlines.

As a digital marketing agency, our goal is to create engaging and informative content for our

clients that resonates with their audience and using the power of three is a brilliant tool to

create this type of content. We hope this blog was helpful and that so, the next time you’re

thinking up ideas for your social media, remember the rule of three and see how it can help

you stand out!

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