Creating engaging content is a key ingredient in building a successful online presence.
However, with so much available on the internet, it can take time to create content that
stands out from the crowd. One helpful tool that can help you create engaging content is
the "rule of three"; What do the Three Blind Mice and the Three Musketeers have in
common? They’re both patterns of three, making them memorable to us!
In this blog post, we'll explore what the rule of three is and how to use it to create compelling content.
What is the Rule of Three?
The rule of three is a principle that suggests that things that come in threes are more
satisfying, effective, and memorable than other numbers. This principle has been used in
various fields, including literature, comedy, and marketing, among others. The rule of three
works because it provides a sense of completeness and balance, making information easier
to process and remember
How to Use the Rule of Three to Create Engaging Content
1. Use Three Main Points
When creating content, focus on delivering your message through three main points. This
could be a list of three tips, three benefits of a product or service, or three reasons why your
audience should care about a particular topic. By structuring your content around three
main points, you make it easier for your audience to remember and digest the information
you share.
2. Tell Stories in Three Acts
The three-act structure is a storytelling framework that consists of an introduction, a
confrontation, and a resolution. This structure is often used in movies, plays, and novels, but
it can also be applied to other forms of content. By breaking your content into three acts,
you create a natural flow that keeps your audience engaged and invested in the outcome.
3. Use Power Words in Threes
Power words are words that evoke a strong emotional response in your audience. By using
powerful words in threes, you create a sense of momentum and urgency that drives your
audience to act. For example, "Learn, Implement, Succeed; or "Save Time, Save Money,
Save Stress"; are examples of using power words in threes.
4. Use Three Examples or Stories
When explaining a concept, use three examples or stories to illustrate your point. This
makes your content more relatable and helps your audience understand the idea more
deeply. For example, if you're writing a blog post about the benefits of meditation, you
could include three personal stories about how meditation has helped you or others you
know.
5. Use a Three-Word Headline
Your headline is the first thing your audience sees, and it's crucial for capturing their
attention. By using a three-word headline, you create a sense of intrigue and pique your
audience's curiosity. For example, "Transform Your Life"; or "Unleash Your Potential"; are
effective three-word headlines.
As a digital marketing agency, our goal is to create engaging and informative content for our
clients that resonates with their audience and using the power of three is a brilliant tool to
create this type of content. We hope this blog was helpful and that so, the next time you’re
thinking up ideas for your social media, remember the rule of three and see how it can help
you stand out!